At the start of this project my group members and I had to conduct research on two different record labels and in each of those record labels we had to pick two songs from different bands. In specific we had to search for bands that were punk rock since that was the genre that my group and I chose out of the rock genres my teacher provided us. To start off our research we had each group member search for a record label that would interest us. This strategy did not quite work for us because we could not find a band that fit the criteria of punk rock. Therefore, one of my group members got the idea to look for punk rock songs and then find the record label that they are owned by. Once we found the record label, we figured that the record label probably had other punk rock bands as well. After we found the second song we did the same process for the case studies of the second company we found. The companies we discovered were Island Records and Disconnect Disconnect Records. While we started the project frustrated and confused we ended up finding a solution to our problem by looking at a different approach.
Island Records:
Disconnect Disconnect Records:
Planning for the production consisted of three or four steps. First, we had to decide if we wanted to do promotional, artistic, or storytelling, we picked storytelling. Then we had to brainstorm the ideas and things that we wanted to include in our music video. We decided that the filming would take place in one of our houses both inside and outside. We also wanted to include a guitar since we had this object available. After brainstorming all of our ideas we drew a storyboard to create a layout so that when we started filming we would have an idea of how our video would look like. Another aspect that we incorporated to make our filming easier is typing all of the shots into a Word document. For example, in the screenshot below the way the document was laid out was that in each line it says the type of shot and the angle of the shot and is shown in order from top to bottom.
Screenshot of some shots in Word document:
During production, we went to one of my group member's houses because he was the one that owned a guitar to include in the filming of the music video. We had plenty of planning before filming the video, therefore, the start of the filming went smoothly as well as the rest of the filming. For example, we had the list of shots, the storyboard, and all the equipment needed to complete the filming. After, in post-production, we had two of our group members edit and modify the shots. This is to make the different shots blend together and complement each other so that they are presented the way we want our audience to view the lead singer of our band. Once the editor finished editing, every group member checked if the video had any errors and also got the chance to bring up any ideas to change or add something to the music video.
For my group’s project, we made a PowerPoint presentation. In our PowerPoint, it consists of marketing practices, distribution practices, target audience, campaign outline, and reason for making a music video. We made 5 slides and we split them between us for the presentation. In my group, there are four group members so three of us did one slide and one did two slides. To have a well-paced and professional presentation we wrote down some scripts on notes in our phones. This allowed us to review the presentation and help guide us through it as well.
In this project, I learned to manage my time with the group and to include many planning practices to complete our project. For example, I learned that communicating with my group about the time we can work on this project was crucial. Therefore, it would allow us to make sure that we are all contributing to the project so that no one is doing more work than the others. Moreover, planning for almost every aspect of the project was another thing I learned by working on this project with my group. This prevented problems from occurring during the filming of the video. For example, planning the list of shots and things that we would include in our project saved us from being lost during the filming and not having everything we needed. I would most definitively use these things I learned in my next project, which is developing my Cambridge portfolio.
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